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The opportunity for banks to rise again is now
A thought for big bank brands: The time is right to recapture the imagination of target audiences. But I don’t have my fingers crossed. As many of us know, Americans have been very angry at banks...
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Ally Bank, still stuck at halfway
Back when Ally Bank first launched two years ago, I thought it had inched toward the sweet spot when it came to bank marketing. Its “straightforwardness” brand was positioned against other banks, whose...
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